Ian Swanson said: “From the perspective of participation , Riot Games is a great partner because League of Legends is not just these huge live event , which is around the time spent in playing games and watching others research and strategy to play the game , ” American Express vice president of business growth . “We want to achieve the Millennium male audience on a consistent basis , these players do not just look at the millions of things that live in convulsions , but many times after learning from the pros , they also actively talk about it .”
Further legalization , electronic games , ” Swanson said .” “It certainly helps that our government has realized that , just like football or baseball players, these players are professional athletes from a marketing perspective, we core concern of the population , scope and scale riot check each box . “
In addition to prepaid cards , American Express is the LCS and the Staples Center at the World Championships sponsors.
” American Express is also the sponsor of the U.S. Open , what it means, for electronic games , we are stepping up to say this is no longer a niche , Swanson explains .” “This is a big audience, as a company to achieve our strategic goals , as you can see at the U.S. Open or American Express Los Angeles Kings hockey game at the Staples Center , you’ll see us in the Littoral Combat Ship . “
Baker admitted that the company is ahead of where they thought they would be in the field of electronic games in leaps and bounds .Here to supply Buy FFXIV Powerleveling
“Baker said,” we can do is assure fans that we have a focus on providing high-quality , engaging experience , this is our first and most important attribute . “We want to start doing more global experience with the fans and we have five different leagues in China , Korea, Southeast Asia, Europe , North America, we have just launched in countries such as Brazil, Russia and Turkey, it is a unique situation next , we have a global movement , it is difficult to benchmark anything other than sports , except maybe FIFA Olympic Games . “
It is also unique in that most mainstream company, which is struggling to connect with the new millennium , but also take advantage of this game audience. American Express is the first , but certainly not the last one.