World of Warcraft Naming Policy

Our naming policy rules apply to all player chosen names in-game. Please note that we are not able to change names upon request. If your character has a name that does not violate our naming policies, but you would still like to change it, please have a look at our Name Change service.
If you see a name that you feel violates our naming guidelines, please report it using the in-game reporting feature.

Highly Inappropriate
Names that fall under the following categories are deemed to be highly inappropriate and will be met with appropriate action.

Racial/Ethnic/National
This category includes both clear and masked names which:

Have any racial/ethnic connotations
Have any national connotations

Extreme Sexuality/Violence
This category includes both clear and masked names which:

Refer to extreme and/or violent sexual acts
Refer to extremely violent real life actions

Sexual Orientation
This category includes both clear and masked names which:

Negatively refer to any aspect of sexual orientation pertaining to themselves or other players

Obscene/Vulgar
This category includes both clear and masked names which:

Are inappropriate references to human anatomy or bodily functions
Are pornographic in nature

Moderately Inappropriate
Names which fall under the following categories are deemed to be mildly inappropriate and will be met with appropriate action.

Harassing or Defamatory
This category includes both clear and masked names which:

Insultingly refer to other characters, players, Blizzard employees, or groups of people, be they in the game or external

Blizzard Employees
This category includes both clear and masked names which are:

The names of any World of Warcraft customer support representative or employee of Blizzard Entertainment (both real names and aliases)

Inappropriate
This category includes both clear and masked names which:

Are mildly inappropriate references to human anatomy or bodily functions
Are references to illegal drugs or activities
Have racial/ethnic/national connotations
Have any connotations of major religions or religious figures (e.g. Jesus, Christianity, Buddha)
Include names of World of Warcraft realms, zones, or names of major characters from Warcraft lore
Are otherwise considered inappropriate for the game world

Advertising
This category includes both clear and masked names which:

Advertise any organizations, or websites

Restricted Names
Names which fall under the following categories are restricted and will most likely not receive an account penalty on the first instance.

Trademarks
This category includes both clear and masked names which:

Are trademarked/licensed by a company or an individual

Pure Gibberish
This category includes names which:

Consist of a string of letters which do not produce a pronounceable name (e.g. Asdfasdf, Jjxccm, Hvlldrm)

Contain “Leet” or “Dudespeak”
This category includes names which:

Consist of language existent only in online communication (e.g. Roflcopter, xxnewbxx, Roxxoryou)

Titles (Does not apply to Guild, Arena Team or Pet Names)
Fantasy titles should be earned through the mechanics of the game, and should not be recreated through character naming. This category includes names which:

Consist of any title prefix attached to a character’s name be it fantasy-based or not (e.g. Kingmike, Presidentsanchez)

Real World References
This category includes names which:

Consist of any references to the real world, including people and places (Britneyspears, Newyork, Austinpowers)

Partial or Complete Sentences (Does not apply to Guild or Arena Team Names)
This category includes names which:

Consist of a partial or complete sentence contained within the name (Hihowareyou, Ilikebeans)

Violating any area of the policy detailed above may result in a suspension from the game. For questions concerning our penalty system, please see the Account Penalties page.
Characters, guilds, pets, and arena team names found to be in violation of the above policies will be assigned a randomly generated temporary name. An E-mail will be sent to the account’s registered E-mail address with instructions on how to change the temporary name to one of the player’s choosing. In cases of guild or arena names, the message will be sent to the guild or arena team leader. 

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